Verteil proudly participated in the 3rd Africa Traveltech Summit & Expo, held on September 29-30, 2025, in Nairobi, Kenya. As a key player in the aviation technology landscape, Verteil took this opportunity to highlight its vision for revolutionizing airline distribution across Africa and beyond through the power of New Distribution Capability (NDC).
At the event, Verteil’s presence was marked by insightful discussions and thought leadership on the adoption and impact of NDC in the African airline industry. NDC, developed by IATA, is a modern data standard that enables airlines to distribute personalized offers, ancillaries, and richer content more transparently and dynamically through travel agencies and direct channels. It represents a pivotal shift from legacy distribution methods to a more customer-centric, data-driven airline retailing model.
Verteil shared perspectives on how Africa is gradually advancing in its NDC adoption journey. While the continent has some ground to cover compared to other regions, significant strides are being made by African airlines to modernize their systems and enrich traveler experiences. Verteil emphasized the unique opportunity for African carriers to leverage NDC for better pricing strategies, offer personalization, and increased ancillary sales—critical factors in boosting revenue in a market where margins are often tight.
The Company’s Head of Sales - East Africa, Alfred Mwalili, also addressed the challenges that slow NDC adoption in Africa, including system readiness, implementation costs, and gaps in industry awareness and regulatory frameworks. Verteil advocates for stronger collaboration among airlines, travel agencies, technology providers, and regulatory bodies to overcome these hurdles together. The role of global distribution systems (GDSs), aggregators, and legacy platforms was also discussed, highlighting their potential as both obstacles and enablers in this transformation.
Looking forward, we envision a future where African airlines fully embrace NDC, enabling them to compete more effectively with global carriers through enhanced digital retailing and meaningful customer engagement. The company highlighted how pan-African alliances and global aviation bodies like IATA can play a crucial role in harmonizing standards and accelerating growth.
Verteil’s active role at the Africa Traveltech Summit & Expo reinforces its commitment as the world’s leading NDC aggregator and technology partner. The company continues to drive awareness, education, and adoption of NDC infrastructure, empowering airlines and sellers to thrive in the evolving travel ecosystem.
The summit was an invaluable platform for Verteil to connect with key stakeholders, share its expertise, and demonstrate its pioneering solutions that simplify airline retailing and distribution globally.
Verteil thanks all participants and organizers for a highly engaging event that will no doubt catalyze further progress in Africa’s travel technology landscape. As the continent charts its course toward a more connected, customer-centric future, Verteil remains steadfast in its mission to power the next generation of airline distribution.
