Verteil Expands to Egypt Through Strategic GSA Partnership with Imperial Travel Center Group

June 17, 2025
Company Update

Verteil Expands to Egypt Through Strategic GSA Partnership with Imperial Travel Center Group

Verteil Technologies, a global leader in NDC-based airline distribution, has officially entered the Egyptian travel market through a new partnership with Imperial Travel Center Group (ITC Group) as its General Sales Agent (GSA).

This strategic collaboration marks another important step in Verteil’s mission to deliver modern retailing capabilities to travel sellers worldwide. By partnering with one of Egypt’s most established and trusted travel groups, Verteil is well-positioned to drive NDC adoption and unlock new value for travel agencies across the country.

Verteil’s NDC Aggregator Platform, already trusted by over 10,000 travel sellers and 50+ leading airlines globally, provides agents with real-time access to rich airline content, transparent fares, and an end-to-end booking and ticketing experience. Now, with the local support of ITC Group, Verteil’s powerful technology becomes even more accessible to the Egyptian travel trade.

“This launch represents our continued commitment to empowering travel sellers in new and growing markets,” said Jerrin Jos, Founder & CEO of Verteil Technologies. “Our partnership with ITC Group allows us to deliver not only cutting-edge NDC technology, but also the local expertise and support that agencies in Egypt can trust.”

"The launch of Verteil Egypt is a major step forward for the Egyptian travel market," said Omar I. Shalaby, Chairman of Imperial Travel Center, a member of ITC Group. "Travel sellers, utilising Verteil’s best-in-class NDC technology, now have access to real-time airline content through direct NDC connections—unlocking new revenue streams, personalised offers, and enhanced customer experiences. Airlines in the region will have access to Verteil’s advanced solutions that enable modern retailing."

With the increasing importance of modern retailing in the airline industry, Verteil’s expansion into Egypt arrives at the perfect time. Agencies in the region will benefit from:

  • Seamless NDC integration via Verteil’s B2B Portal and Universal APIs

  • Access to negotiated and dynamic fares from multiple global carriers

  • Local onboarding, support, and training provided by ITC Group

  • Enhanced customer experience and service differentiation

Imperial Travel Center Group is proud to represent Verteil in Egypt, viewing this partnership as a gateway to a new era of airline distribution for the country's travel sellers. With direct access to world-class NDC content and advanced tools, the collaboration is expected to empower agencies to compete more effectively and deliver enhanced value to their customers.

As Verteil continues to expand its global footprint, its focus remains clear: enabling travel sellers and airlines to connect and transact in smarter, faster, and more customer-focused ways.

The future of airline distribution is here, and Verteil is bringing it to Egypt.