Verteil's Successful Participation as a Silver Sponsor at the KATA Convention 2024

June 14, 2024
Company Update

Verteil's Successful Participation as a Silver Sponsor at the KATA Convention 2024

The Kenya Association of Travel Agents (KATA) Convention 2024 in Mombasa was a landmark event for the travel industry, and Verteil Technologies was honored to participate as a Silver Sponsor. Held on the 7th and 8th of June at the picturesque Sarova Whitesands Beach Resort & Spa, this convention brought together airline partners, travel agencies, and technology innovators for two days of dynamic engagement and collaboration.

A Prestigious Gathering

KATA, as the premier association representing the travel industry in Kenya, organized this convention to facilitate an open dialogue on industry trends, foster networking opportunities, and promote constructive critique and self-reflection. The theme, "Make the Connection," was a perfect fit for the event's goal of creating meaningful interactions among stakeholders. The convention featured a series of panel discussions, keynote speeches, and breakout sessions that delved into the evolving landscape of travel and tourism.

As a Silver Sponsor, Verteil was thrilled to be part of this significant gathering by participating in a panel discussion and exhibiting our solutions. Our sponsorship underscored our commitment to advancing the travel industry through innovative solutions and solidifying our presence in the African market.

Engaging Sessions and Insights

Over the two days, the convention hosted a rich program of activities designed to stimulate thought and discussion. Attendees had the opportunity to participate in various sessions that covered topics such as sustainability, technology in travel, and NDC transition. The sessions were led by industry experts, including Verteil’s Co-founder - Satheesh Satchit and Chief Growth Officer - Abdul Bijur. They provided deep insights into the challenges and opportunities facing the travel sector today.

Verteil’s team, including our Senior Direct of Sales (East Africa) - Alfred Mwalili and Key Accounts Manager - Jyoti C,  actively engaged in these sessions, contributing our perspectives on New Distribution Capability (NDC) and its role in revolutionizing travel distribution. Our presence was not just about showcasing our technology but also about learning from our peers and understanding the unique needs and challenges of travel agencies in the region.

Verteil's Booth – A Hub of Innovation

Our booth, strategically located within the exhibition area, was a platform for one-on-one discussions and showcasing our solutions. Designed to reflect Verteil’s commitment to innovation and excellence, the booth provided a welcoming space for attendees to explore our solutions in a nuanced manner. 

Over the course of the event, we had the pleasure of meeting over 200 contacts, including current customers, potential new partners, and airline representatives. The interaction at our booth was not just about business but also about forging lasting relationships and understanding how Verteil's NDC solutions can cater to diverse needs.

Showcasing NDC Solutions

At the heart of our participation was our focus on NDC (New Distribution Capability). Verteil’s platform, designed to streamline travel distribution, garnered significant interest from attendees eager to enhance their operations. We showcased our latest advancements in NDC, including features that enable travel agencies to access a broader range of airline content, improve fare transparency, and provide better service to their customers.

Through live demonstrations and in-depth discussions, we highlighted how Verteil’s NDC solutions are transforming travel distribution, offering enhanced efficiency, and unlocking new revenue streams for travel sellers.

Networking and Building Connections

One of the highlights of the KATA Convention was the unparalleled opportunity for networking. The event attracted a diverse group of attendees, including travel agents, tour operators, airline representatives, and technology providers. This eclectic mix provided a fertile ground for exchanging ideas and exploring potential collaborations.

Our team had numerous productive conversations that not only reinforced our existing relationships but also opened doors to new partnerships. We were particularly pleased to reconnect with KATA, whose support and coordination played a crucial role in making the event a resounding success.

Reflecting on the Experience

Looking back, our participation in the KATA Convention 2024 was a significant milestone for Verteil. It provided us with a platform to present our cutting-edge NDC solutions and reaffirm our commitment to the African travel market. The event was a testament to the vibrant and dynamic nature of the travel industry, and we are proud to be contributing to its evolution.

We extend our deepest gratitude to KATA for their exceptional organization and for providing such a valuable forum for industry dialogue. The convention has strengthened our resolve to continue delivering innovative solutions that meet the evolving needs of the travel sector.

As we look to the future, we are excited about the opportunities that lie ahead and remain committed to empowering travel agencies with the tools they need to thrive. We look forward to participating in more such events and building on the connections made at the KATA Convention.

Stay tuned for more updates from Verteil as we continue to push the boundaries of what’s possible in travel distribution!