Verteil at ATM 2025: Strengthening Our Position as the Original NDC Leader
Another successful edition of Arabian Travel Market (ATM) is in the books—and once again, Verteil was proud to be front and centre. As a consistent exhibitor at ATM, we’ve seen the event evolve year on year, and 2025 was no different. With its theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” this year’s ATM aligned with Verteil’s mission: to revolutionize airline distribution through modern, direct-connect technology.
For Verteil, ATM has always been more than just a trade show. It’s a stage for innovation, collaboration, and meaningful conversations. Being present year after year not only helps us reaffirm our commitment to the industry but also keeps our brand closely associated with leadership in New Distribution Capability (NDC). And that leadership was clearly on display at ATM 2025.
A Booth That Told a Story
This year, our booth may have had a smaller footprint compared to 2024, but the impact was anything but modest. With a sleek design, prominent Verteil branding, and an efficient layout that supported both pre-scheduled meetings and walk-ins, we ensured that every interaction was meaningful. Our team of Verteil representatives, including new members attending ATM for the first time, brought incredible energy to the floor, engaging with airlines, travel sellers, and partners from across the globe.
Building on Our NDC Leadership
Verteil’s regular presence at ATM has always been about more than just visibility. It’s about leading the narrative around NDC and reminding the industry that Verteil isn’t just another tech player—we are the original champions of NDC-based airline distribution. As newer entrants begin to explore this space, Verteil’s early mover advantage, deep expertise, and proven implementations across global markets continue to set us apart.
We used ATM 2025 as a platform to showcase live demos, walk potential partners through our solutions, and reinforce why airlines and sellers around the world trust Verteil. From legacy carriers to emerging players, the interest in NDC has never been stronger—and Verteil remains the preferred technology partner to power that shift.
Strategic Announcements and Milestones
ATM 2025 also saw some major announcements. We unveiled our partnership with Riyadh Air as their exclusive launch NDC aggregator—a significant milestone not just for Verteil, but for the industry at large. Similarly, we announced our collaboration with Centrum Air and formalised our Egypt GSA appointment through ITC Group. Each of these partnerships reinforces Verteil’s credibility and reach, while also showcasing the growing confidence airlines have in our platform.
Looking Ahead
As we reflect on another successful ATM, what stands out most is the consistency of purpose. We’re not here to follow trends—we’re here to lead them. Every conversation, every meeting, and every handshake at ATM 2025 reaffirmed Verteil’s position as a brand that’s building the future of airline distribution—smartly, sustainably, and globally.
See you at ATM 2026.
